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Your Online Life, Permanent As a Tattoo



Watching this TED talk titled “Your Online Life, Permanent As a tattoo” talks about how the use of social media can be the same as having a personal tattoo. Juan Enriquez, the main speaker, begins the presentation by using visual pictures of what tattoos can represent in a person's life. Using pictures, he shows the audience that tattoos can be beautiful, intriguing, intimate and also builds humor by stating that they can be mistakes.

After showing the audience these different types of tattoos, he starts to question them about what if social sites and services were to become personal tattoos. At this point he begins to add more information on how the way we express ourselves on  social media can impact and create our  “Electronic Tattoo”. Juan states how difficult it is to get away from our electronic tattoos, since forms of technology, like facial recognition are getting better and better at recognizing people's faces. He adds up that if someone was to take a picture inside a bar, facial recognition can detect the names of people inside that bar, providing the user with social networking information within seconds. Throught the TED talk  Juan uses no props but only a visual presentation with pictures to get the audience’s attention. He paces himself consistently with a serious tone, which makes the audience focus more on the message he is trying to get through.

To conclude his presentation he uses lessons from Greek gods to teach his audience how social media can impact their electronic tattoos. One example he used was how Orpheus, a charming greek god, was able to recover his lost love by charming the gods of the underworld, all under the condition that on his way out he would not look at her. Juan states how Orpheus fails since he couldn’t resist to glance at his love, causing him to lose her forever. He states how this example can happen to us in the real world, with big data out there we can see far back into the  people we love, and in some cases we can lose them from it.

Juan Enriquez uses slight humor and visuals to attract his audience, he uses a clear serious tone to inform his audience about how social media can be their online tattoos. Watching his presentation made me connect with his views because social media is an essential part in my career. Enriquez has inspired me to use social media in a way that won't show a bad “Online tattoo” by being careful of what I post and do online.

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